Inappropriate Font Usage

Firstly i would just like to say i dislike the logo for the London Olympics 2012 design by Wolff Olins. I think the colours are alarming and in your face and i don't think it really says sport? There are other reasons i dislike the logo and one being the type used. I think the type is very hard to read especially when you see it on a leaflet or hand out. I don't think it portrays the feeling of the Olympics either. The Olympics is a gathering and competition of the worlds greatest athletes and has been around since Ancient Greece. It is the worlds greatest sporting event and past logos and fonts used to advertise it have also represented the country which the games are being held at as it is a great pleasure and honour for that specific country to host the event. Therefore i think the font used should represent Great Britain, the history of the games, be readable and also have a capital L at the start of London. One typeface which i think could fit into this category is Gill Sans. The typeface is very readable. It was designed by Eric Gill who was British and it was made popular when used on the London and North Eastern Railway therefore giving it history to London itself. It is one of the most recognised typefaces today and its uppercase letters were modelled on historical Roman capitals therefore giving a slight relation to the games historical past.

After Feedback:

Some simple quick ideas how it may look if you changed the logo typeface completely but still stick to the designers originals layout and ideas. The grey area is there to simply allow you to see each idea a little clearer.